Love Recklessly,

So yes, a group of young, and not so young people jumping in joy to celebrate a year of styleXstyle. (Did you spot one 38 year-old spring chicken dressed in bah kwa orange doing the leap?) By the way, what’s this obsession with jump shots anyway? Isn’t it so “been there done that” already? Well, other than it being my own favourite pose, pardon me but old aunties like me tend to indulge in nostalgia, and for some of you who probably still remember this, we launched styleXstyle last year on the 15th November, with this: Image And so it is, a year later, we jump again. It is a WHAT-I-COULDN’T-BELIEVE-WE-SURVIVED-jump.  Indeed, it’s been a great year.  And by great, I mean scary, painful, frustrating, heartbreaking, hair-pulling migraine, agony and tears. Lots of tears.

When Thomas A Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work”. It is very inspirational, of course! But he forgot to tell us about all the 10,000 cliché disappointments, dramatic outbursts, and intense emotions he must have suffered.  You know all the stories of young successful entrepreneurs who tried to inspire us with their rags to riches stories? I LURVE to read this type of feel-good books, about innovation, about how we should never give up! These stories make people want to quit their boring desk-bound jobs, and embark on a brand new exciting venture! Unfortunately, I only focused on the part where they persevered, and finally emerged victorious. I had totally undermined all that pain that led up to the glory. You think it will all be worth it, once the business gains traction, and you make your first million. But I am telling you, before you get to that point, there is a hell lot of anguish.

You just have to bite the bullet, put your best face forward and just do it.

And we did.

So enough of wilful whining! Allow me to count our blessings and highlight five of our most significant milestones over the past 12 months:


Image Launched THE LITTLE BLACK BEAUTY BOX, delivering boxes of surprise every month to your doorstep. Our very first product.


Image Star Awards Red Carpet was live-streamed for the very first time, exclusively by styleXstyle, and hosted by bloggers/fashion entrepreneurs extraordinaire, Rachel and Viola of Love, Bonito.


Image We created another styleXstyle product, Asia Style Collection—A Fashion and Music Extravaganza, in Singapore and brought it to…well…Asia! (ASC was telecast in Thailand, Indonesia, Japan, Korea, and other Asian countries, reaching 800 million households).


Image Launched styleXstyle TV. Fashion is all about having fun. We have so much to say, so much to share, and so much more to discover with you, that we are left with no choice but to create another stage for our talented bloggers, fashionistas, and celebrities to come together! It’s been slightly over a month since the cameras started rolling, and boy can i just say, it’s been such a blast!



We commissioned two television programs, Kawaii Style and Ladies Nite, where we cross pollinated content from TV to online .


We did not accomplish all that on our own. I wanna thank…my mum …my fans…you…*cue Star Awards music*

Ok seriously, Passion and Drive, yes, were the ammunitions the team was armed with, but that might have gotten us only halfway through the journey. In the other half, we were half-dragged, half-carried, half-kicked by all the partnerships we have formed along the way:

People who believed in us even when we were nothing.

Brands who took a chance on styleXstyle.

And most importantly, the community who joined, and shared with us your beautiful OOTDs.

I don’t want to end this letter with a thank you.

I would like to end it with a promise: that there will be more exciting things coming your way.

Happy birthday, styleXstyle.