So honoured to be able to collaborate with Tangs for this socially responsible campaign #ShopForGood, where a $0.50 donation will be made to Community Chest for every receipt generated between 2 October to 2 November.

As a media figure and lead of http://www.styleXstyle.com, I have always wanted to redefine our commitment.

styleXstyle is not just about OOTDs, LOTDs, or any other selfies-of-the-day. Fashion should not only be about yourself. I would like to take this initiative to truly empower the new generation of young and affluent fashion community on styleXstyle to make more informed shopping decisions, and to use their social currency to reach out to a greater audience and to do good.

Baby steps.

Other partners will be inspired to step forward too and one day… it will be a collective effort to give back to society.

See you later at the launch party at Tangs Orchard from 3-5pm.

Let’s shop for good.

Screen Shot 2014-10-02 at 10.25.59 AM

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It’s all temporary.


My last entry was a good half a year ago. Told myself i need to discipline myself to pen down my thoughts more often. It’s healthier. Pent up emotions are too dramatic for my own good now.


I spent my 39th birthday thinking about the way I have been living each day. How “expectations” have been one of the source of my troubles. I have come to accept that we all come from such diverse backgrounds with different capabilities, it is stupid, really, if you expect to have your expectations met. Ha even that last line sounds silly.

Oh well, we learn.

Been watching Orange Is The New Black lately, and in the episode “I Am Not Ready”, Yoga Jones said this to Piper, and it really hits me.

“Do you know what a mandala is? The Tibetan monks make them out of dyed sand laid out into big, beautiful designs. And when they’re done – after days or weeks of work – they wipe it all away.
Try to look at your experience here as a mandala. Work hard to make something as meaningful and beautiful as you can and when you’re done, pack it in and know it was all temporary.
You have to remember that. It’s all temporary.”

This is why I love to indulge myself in a good story. It sets me right back on track.

Make the best out of all situations. While I am at it, make it spectacular. And then be ready to part with all of it when the time comes. Move on and not look back.

It is all indeed, temporary.

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Mes pensées intimes



You need not do anything

Remain sitting at your table and listen

You need not even listen, just wait

You need not even wait, just learn to be quiet, still and solitary

And the world will freely offer itself to you unmasked

It has no choice, it will roll in ecstasy at your feet

—Franz Kafka




You need not do anything.  
Remain sitting at your table and listen.
You need not even listen, just wait. 
You need not even wait, just learn to be quiet, still and solitary.
And the world will freely offer itself to you unmasked.
It has no choice, it will roll in ecstasy at your feet.
-Franz Kafka
You need not do anything.  
Remain sitting at your table and listen.
You need not even listen, just wait. 
You need not even wait, just learn to be quiet, still and solitary.
And the world will freely offer itself to you unmasked.
It has no choice, it will roll in ecstasy at your feet.
-Franz Kafka

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What is styleXstyle?

The other day, I drove past Ion Orchard’s giant screen and I was filled with immense pride, because I looked up, and lo and behold, ourstyleXstyle bracelet ad was playing on the screen! And just when the light turned green and I reluctantly had to drive on, albeit at 20km/hr with my eyes still lingering on our anniversary bracelet on Zoe Tay’s slim wrist, another light bulb popped in my head:


Yes! With a new found energy, I gathered the 2 youngest members of the team to execute Project Fashion Game Changers.

1. My new marketing genie, Rishon.


She mumbles a lot and half of the time my old granny ears could not catch what she is saying but she has been my pillar of support since the day she joined our mad house.

2. styleXIntern, Leona


This is the girl who never stops surprising me with her Instagram photos, the girl whom I call oh-stylomilo-nananaz. She is petite and speaks in a very meek voice, but she has dreams bigger than Goliath, and she became one step closer to attaining them the day she wrote to me and asked to join our crazy family.

Here’s the thing, I lamented to the girls, some people are still asking me what styleXstyle is. It is indeed a very humbling question. But at the same time, it is to me akin to a “what is life” type of inquisition, not so philosophical of course, but somehow similar, because there is no one singular answer. Short of being pretentious and saying styleXstyle is whatever you want it to be, we are indeed not merely a fashion website. There is a lot of heart going on here in this tiny windowless office. We want to gather a group of fashionable people who are inspired and who inspire. We want to promote young and talented designers, fashion influencers, new labels, new brands, new acts. We want to nurture whoever is out there with a dream, because I believe that styleXstyle will be a jumping board to get you where you want to be. Eventually.

So here I am at my community page and I see many young people who constantly post your OOTDs on styleXstyle, who wear more character than clothes, more attitude than affluence.

I want to celebrate you.

And I want to thank you for making styleXstyle what we are today.


So what is styleXstyle?

styleXstyle is a unique blend of creativity and content, spirit and substance.

We are one giant runway that leads you to an escapade into self expression.

So allow this old Auntie Au to encourage you, to share your style.

There are many of us who yearn to be inspired, sometimes simply by knowing that there are many people out there who share the same passion for beautiful things.

Show me your OOTDs, show me who you are.

Let your voice be heard.

On http://www.styleXstyle.com

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Hello 2014.


A little slow here (blaming it utterly on the jet lag after my New York City/ Whistler escapade) but it just struck me that 2014 is officially here. It’s been here 14 days already.

I still have problems addressing events that happened this year that should have been last year and last year that should have been the year before that. You get the gist. I have adjustment issues. I thought I have always been the fast-to-adapt-Miss Chameleon-Au, but alas, my therapist is and always will be right, that I cling on too much and let go too little.

So I have decided to…let it go.


Here is my strategy towards being a better person:

I will NOT do the following 5 things anymore, in this new year 2014.

  1. I will stop counting down to the end of my bond. *So for the last time, 3 years 2 months and 17 days left.
  2. I will not feel guilty saying no. So… I am sorry, I can’t make it to your launch, your dinner party, your wedding, your fashion show.
  3. I will not lose my temper at work. It is simply not worth it.
  4. I will stop blaming myself for failed relationships. They end or will end, and it is not necessarily anybody’s fault. If love between 2 people can’t stand the test of time, if it can’t withstand any test, then it is not mine to keep in the first place. Forever doesn’t make any sense. Even as a word.
  5. I will stop excessive reminiscence of my six years abroad in Japan and France. Too much grief I have brought unto myself by comparing then and now, that city of lights and my current home, ichiran ramen and the ramen here, Jardin des Tuileries and our Botanical Gardens. You know the drill. Self destruction all the way. I am taking everything I have here for granted.

I will, however, endeavour to do the following 5 things:

  1. I will go home and have dinner with my loved-ones every working week day. Ok that’s a bit unrealistic…hahhahaha ok ok say 2.5  times a week!!! I promise you Mum!
  2. I will travel every other month.
  3. I will lower my expectations. For everything. For things in general.
  4. I will keep my promises. Or rather I will not make promises so easily.
  5. I will LOVE. YOU. MORE.


“For to live, you have to love”.


It’s about time I grow up.


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My styleXmas Weekend.

In the spirit of our current #styleXmas giveaway, I decided that one should not only dress #styleXmas but also, to live #styleXmas. I woke up this morning, stared at my minimalistic (in my mum’s words, “Walao, so empty what style is this?”) apartment, and realized there was nothing very “style” nor “Xmas” about it. Something very obvious was missing here.

And then it finally struck me.

Ok you no-life-workaholic, you need a fireplace. And a fabulous Christmas tree with lots of blue boxes underneath.

I know a fireplace is not only out of the question but would also reaffirm my state of insanity in the eyes of my loved-ones. But I do pine for the scent of a real, live and thick Christmas tree, and I should get one for myself… before …before Christmas is over. “Today”! I thought to myself with zest, yes, “procrastinate no further, I shall do it today”! There was only one problem. To do that I have to force my lazy body out of bed*. I have to face the world out there again.

[*Disclaimer: I feel so beaten after a week at work, that weekends are usually reserved for me, my bed and I.]

Far East Florist, here I come.

As in all things in my life, Kismet always plays a huge part. I immediately fell love-at-first-sight-head-over-heels-in love with this giant tree!


But as fate also never fails to play that tragic joke on me (cue all my unrequited love requiem over the past 3 decades), it soon dawned on me that the tree of my eye will not fit in my bachelorette pad. Not at all.

So I settled on this cute little 5-feet under-dog.


One clumsy hour later, with pride and joy, I placed my favorite trophy on top of the tree, and ooh la la: my own Little Black Beauty Box Tree.


After this exercise, I actually have a better understanding of what #styleXmas represents.

It is a state of mind.

It is being in the moment.

It is not over thinking.

It is an energy.


What is #styleXmas to you? Tell me through your OOTDs, on http://www.styleXstyle.com as we count down to a joyous Christmas Day 2013!

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Love Recklessly, styleXstyle.com.

So yes, a group of young, and not so young people jumping in joy to celebrate a year of styleXstyle. (Did you spot one 38 year-old spring chicken dressed in bah kwa orange doing the leap?) By the way, what’s this obsession with jump shots anyway? Isn’t it so “been there done that” already? Well, other than it being my own favourite pose, pardon me but old aunties like me tend to indulge in nostalgia, and for some of you who probably still remember this, we launched styleXstyle last year on the 15th November, with this: Image And so it is, a year later, we jump again. It is a WHAT-I-COULDN’T-BELIEVE-WE-SURVIVED-jump.  Indeed, it’s been a great year.  And by great, I mean scary, painful, frustrating, heartbreaking, hair-pulling migraine, agony and tears. Lots of tears.

When Thomas A Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work”. It is very inspirational, of course! But he forgot to tell us about all the 10,000 cliché disappointments, dramatic outbursts, and intense emotions he must have suffered.  You know all the stories of young successful entrepreneurs who tried to inspire us with their rags to riches stories? I LURVE to read this type of feel-good books, about innovation, about how we should never give up! These stories make people want to quit their boring desk-bound jobs, and embark on a brand new exciting venture! Unfortunately, I only focused on the part where they persevered, and finally emerged victorious. I had totally undermined all that pain that led up to the glory. You think it will all be worth it, once the business gains traction, and you make your first million. But I am telling you, before you get to that point, there is a hell lot of anguish.

You just have to bite the bullet, put your best face forward and just do it.

And we did.

So enough of wilful whining! Allow me to count our blessings and highlight five of our most significant milestones over the past 12 months:


Image Launched THE LITTLE BLACK BEAUTY BOX, delivering boxes of surprise every month to your doorstep. Our very first product.


Image Star Awards Red Carpet was live-streamed for the very first time, exclusively by styleXstyle, and hosted by bloggers/fashion entrepreneurs extraordinaire, Rachel and Viola of Love, Bonito.


Image We created another styleXstyle product, Asia Style Collection—A Fashion and Music Extravaganza, in Singapore and brought it to…well…Asia! (ASC was telecast in Thailand, Indonesia, Japan, Korea, and other Asian countries, reaching 800 million households).


Image Launched styleXstyle TV. Fashion is all about having fun. We have so much to say, so much to share, and so much more to discover with you, that we are left with no choice but to create another stage for our talented bloggers, fashionistas, and celebrities to come together! It’s been slightly over a month since the cameras started rolling, and boy can i just say, it’s been such a blast!



We commissioned two television programs, Kawaii Style and Ladies Nite, where we cross pollinated content from TV to online .


We did not accomplish all that on our own. I wanna thank…my mum …my fans…you…*cue Star Awards music*

Ok seriously, Passion and Drive, yes, were the ammunitions the team was armed with, but that might have gotten us only halfway through the journey. In the other half, we were half-dragged, half-carried, half-kicked by all the partnerships we have formed along the way:

People who believed in us even when we were nothing.

Brands who took a chance on styleXstyle.

And most importantly, the community who joined, and shared with us your beautiful OOTDs.

I don’t want to end this letter with a thank you.

I would like to end it with a promise: that there will be more exciting things coming your way.

Happy birthday, styleXstyle.

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